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Banksy in New York: Defining Art, Creating a Market, and Establishing...
The street artist Banksy has remarkable name recognition, drawing international attention for his daring, controversial, and artistic graffiti that pops …Continue reading »
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Taking a Sponge to Social Media: With Its Latest Promotion, Ajax Tries to...
Faced with the task of cleaning house, consumers love convenient new options. Ajax, the consumer products brand that focuses on …Continue reading →
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Pinning Measures and Measuring Pins: Why Pintrest Is Opening Its Platform to...
Approximately four years after its launch, Pinterest finally started formally selling advertising on its site. The step was significant, because …Continue reading →
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Making a Living through Niche: Helping Social Media Stars Pay Their Way
There are companies that would love to develop more native advertising—that is, advertisements that match with the surrounding content and …Continue reading →
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Pin It or Buy It: The Addition of Buy Buttons to Social Media Sites
After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …Continue reading →
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Does More Information Always Mean Better Marketing? The Social Media...
Put simply, social media can be great for advertisers. Sites gather vast data that advertisers have never had access to …Continue reading →
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The Thrill of Opening a New Toy, as Represented, and Marketed, on YouTube
Opening toys is fun, pure and simple. Even the most jaded consumer gets a little thrill from the first time …Continue reading →
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Finding Not Just New Ways to Advertise, But Also New Ways to Measure the...
When users page through their Facebook feeds, rarely do they hear sound, unless they actively click to start the latest …Continue reading →
View ArticleChina’s Social Credit System
Moving forward with an idea it first introduced a few years ago, China is looking into the potential for tracking …Continue reading →
View ArticleA Pandemic Opportunity for Independent Chefs, Supported by Instagram
The restaurant industry has always been a tough one, featuring thin margins and intense competition. In that context, independent actors …Continue reading →
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